HubSpot November 2025 Releases and Updates: New Features for Marketers, Sales, Service Agents
When tools get complicated, teams avoid using them to their full potential. When tools get smoother, people naturally work better. Like every month, HubSpot also released new updates and exciting features this month . The November 2025 HubSpot updates feel like they were shaped by people who actually use the platform every day. Nothing loud or flashy. Just practical improvements that make core tasks faster, cleaner and less annoying.
These updates shape the platform in email creation, workflows, dashboards, support actions and even developer tools. And each change connects back to the same idea: reduce friction so teams in Sales Hub, Marketing Hub, Services Hub and Operations Hub can execute with clarity and speed.
HubSpot’s November 2025 Updates Breakdown
Below is a full breakdown of everything new this month.
Redesigned Email Editor
HubSpot completely rebuilt its email editor with a full-canvas layout that places every important setting in one view. You no longer need to jump between tabs just to adjust your audience, sender name, subject line, or preview text. Everything sits beside your email body, making the entire process cleaner and easier to follow.
The biggest improvement is the unified left sidebar. It now houses all modules, layouts, saved sections, the content tree, template design elements, setup options, and automation settings. This solves the long-standing complaint that the old editor felt cluttered and hard to learn.
Teams that onboard new members regularly will appreciate how simple the new structure feels. Beginners can understand the flow without clicking around to find hidden settings.
Availability: All hubs and tiers.
Unified Landing Page Creation
HubSpot replaced the old split workflow for landing pages with one combined process. Whether you want to write your content manually or use AI support from Breeze, you start the same way: choose a template. Only after selecting the design do you decide whether to generate, copy or write everything yourself.
Availability: Content Hub Professional and Enterprise.
AI Landing Pages with Image Controls
HubSpot now lets you control the source of images when generating landing pages using AI. You can choose from three options:
- Placeholder images
- AI-generated images
- Uploaded images in your file manager
Brands with strict design or legal guidelines will appreciate this fine-grained control. If the file manager doesn’t contain a relevant image, HubSpot will use placeholders instead of failing the generation.
This also saves time. AI image creation takes longer than loading placeholders, so teams on deadlines can choose the fastest option.
Availability: Content Hub Professional and Enterprise.
Train Your Customer Agent with Videos
Video Content now can be used for leaning directly to Customer Agent. You can upload your own video files or link videos from publicly hosted URLs.
This change expands the agent’s knowledge without extra work and improves the accuracy of responses to customer questions.
Availability: Professional and Enterprise tiers.
Convert CRM Views to Segments Instantly
Creating segments is now much easier. If you have a saved CRM view that filters contacts or companies exactly the way you want, you can convert it to a segment with a single click. HubSpot will carry over all compatible filters automatically.
If a filter can’t be used inside segments, HubSpot displays a clear message while still transferring every supported part of your logic.
This update saves time for marketing teams that test filters in CRM views before launching campaigns or workflows.
Availability: All hubs and tiers.
Breeze-Powered Property Creation with Validations
Admins can now describe the type of property they need, and Breeze will generate it with the correct validation rules. It works using natural language instructions.
For example:
Create a percentage property that only accepts values between 0 and 100 with two decimal places.”
This ensures clean data, consistent rules, and far less manual configuration. It is especially helpful for organizations with large CRMs and strict data quality requirements.
Availability: All hubs and tiers.
Apple Pay and Google Pay for Stripe Payments
If your business uses Stripe inside HubSpot, you now automatically support Apple Pay and Google Pay. No extra setup is required. Buyers can complete payments using digital wallets, making checkout faster and more convenient.
You can also add the column called Digital wallet type to your Payments Index to see which transactions used Apple Pay or Google Pay.
Availability: All hubs and tiers.
Multi-Account Workflows
Companies managing multiple HubSpot accounts can now build workflows that update contacts across connected accounts. This is a major improvement for global businesses, multi-brand groups, and regional teams.
You can now:
- Sync contacts between accounts
- Push form submissions to regional accounts
- Trigger follow-up tasks in multiple accounts
- Support cross-sell journeys after someone buys from another brand
Availability: Requires two HubSpot accounts. One must have Marketing Hub Enterprise.
Orders, Invoices, and Carts in the Data Model Builder
The data model builder now displays carts, orders, and invoices alongside contacts, companies, deals, and custom objects. This gives admins and analysts a full picture of their CRM structure.
You can view object properties, check how records are connected, and navigate to settings. For orders and invoices, you can even create custom associations and set limits or labels.
This update is helpful for teams working with ecommerce, subscriptions, or complex transaction data.
Availability:
- Data model builder: all hubs and tiers
- Custom object settings: Enterprise
- Association labels and limits: Professional and Enterprise
Public Beta Features Now Available
Several new tools are now in public beta. These features add more power to help desks, AI assistants, and CRM data security.
Company Properties and Contact based Help Desk Custom Views
You can now filter help desk views by contact or company properties, not just ticket details. This allows support teams to create lists such as:
- Tickets from high-value customers
- Issues raised by enterprise accounts
- Tickets from active trial users
It aligns support workflows with how teams track customer relationships.
Availability: Service Hub Professional and Enterprise.
HubSpot Connector for Gemini
This connector lets you query contacts, companies, and deals directly from Google Gemini. You can also draft follow-up content inside Gemini and reuse it in HubSpot. It works both in the main Gemini interface and in the sidebar inside Gmail, Docs, Sheets, and Chat.
It is read-only at this stage, but still aids quick research and content drafting.
Availability: Public Beta for all customers with eligible Google Workspace plans.
Claude Connector with Write Actions
The Claude connector now lets you create and update CRM records from inside Claude’s chat window. You can:
- Create contacts and deals
- Update deal stages
- Log notes and tasks
- Summarize email histories
Claude also has access to engagement history unless sensitive data settings block it.
Availability: Paid Claude subscription required.
Scan and Redact Sensitive Data in CRM Activities
Enterprise accounts can now scan CRM activity data—including emails, notes, meetings, calls, and tasks—for sensitive information. If the system identifies something that should not remain in the CRM, admins can redact it permanently.
This is a key update for organizations with strict compliance needs.
Availability: Enterprise tiers.
Lead Segments
You can now build segments using the Lead object, separate from contact segments. These segments work with:
- Performance reporting
- Workflow enrollment
- Channel analysis
This is helpful for companies with large inbound funnels or structured lead qualification processes.
Availability: Sales Hub Professional and Enterprise.
Conclusion
The redesigned email editor and unified landing page creation flow make content work smoother. Multi-account workflows solve long-standing challenges for large organizations. And the AI connectors with Gemini and Claude point toward a future where CRM tasks can be managed directly from AI assistants.
HubSpot continues to push enhancement further with its HubSpot November 2025 updates. CloudCache consulting provides HubSpot Consulting Services and can help you deploy these updates smoothly.
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